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PR – Can We Control It ?

No. We cannot. That might come as a surprise to you as most (read : all) PR professionals and companies pride itself on the ‘control’ they have on the media. So do we really control media ? What...

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The PR Must Watch List !

Yes ! Television can be mindless sometimes… but it also has some awesome stuff to watch if we know what to filter out and what to focus on. I would like to share the top TV shows that are a must watch...

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Start Up PR – To Do or Not To!

The seven crucial questions you need to ask yourself before you hire a PR firm for your start up ? Why do I need to hire a PR firm? You want your business to go to the next level, correct? The only way...

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